Cure SMA

Cure SMA is a nonprofit organization empowering those impacted by spinal muscular atrophy (SMA) to lead independent, successful, and fulfilling lives. As part of a larger pro bono campaign, the agency put together a social and print campaign centered around the below imagery. The ads were created to be shocking, capitalizing on their stoppping power. I was on the project to assist in the concepting, final print ad layout, and social campaign creation.

Client: Cure SMA       Date: 2016-2017        Work on the brand included: print and social